Online shopping has moved from quiet browsing to lively conversation. Social commerce already tops seven hundred billion US dollars and is growing by more than thirty per cent a year. At the same time almost seventy per cent of baskets are still abandoned before payment, draining revenue that retailers can ill afford to lose. Much of that loss happens when one shopper faces the full cost alone or leaves the site to ask friends for advice.
Shared shopping turns this weakness into strength. When buyers can invite friends into the basket, they chat about choices, divide costs and make decisions in minutes. Group orders also tend to include more items, lifting the average order value. Modern consumers expect this kind of connection. They discover products on TikTok or Instagram and want the same social energy all the way to checkout .
Cartlink offers that energy in a single link. Friends can open a live cart, see prices update in real time, add or remove products, chat inside the page and pay only for what they choose. Secure split payments remove the sticker shock that often stops a purchase. Transparent costs build trust, while optional buy-now-pay-later options add flexibility. Retailers who add Cartlink see fewer abandoned carts and more repeat visits because the experience feels natural and cooperative.
Brands can act quickly. Place a Share Cart button beside the checkout, highlight real-time edits so everyone stays engaged and follow up with a thank-you email that shows the savings the group achieved. These small moves align the buying journey with modern social habits and turn every customer into a micro-influencer.
Shared shopping is no longer a trend; it is the new baseline. Try Cartlink for free today and let every conversation in a basket become a confirmed sale.
