Gen Z lives on mobile. Phones are their main gateway to discovery, research and checkout, so any store that loads slowly or feels cramped on a small screen loses them in seconds. At the same time roughly 70% of online baskets are still abandoned before payment, a figure that drains billions in potential revenue. Much of this loss happens at the moment a lone shopper faces the full cost without instant feedback from friends.
Winning Gen Z starts with speed and simplicity. Keep load times under two seconds, reduce form fields to the essentials and ensure every button is large enough for a thumb tap. When navigation feels effortless the shopper stays focused on products instead of fighting the interface.
The second layer is social. Cartlink turns an ordinary basket into a live group space where friends can view items, chat inside the cart, edit selections and split payments in real time. Features such as shareable links, integrated chat, secure payment splitting and optional buy-now-pay-later remove friction and spread the cost across the group. As soon as purchasing becomes collaborative, hesitation drops and average order value rises because companions often add extras.
Personalisation deepens engagement. Use browsing history to suggest sizes or colours, then let invited friends refine those choices. Transparency matters too. Gen Z rewards brands that show clear pricing, genuine reviews and honest values, so place sustainability or fair-wage messages where the group makes its final decision. Cartlink maintains that clarity by displaying live totals for each participant, reinforcing trust while everyone watches the numbers update together.
Shared shopping is no longer a novelty; it is the logical next step for a generation raised on group chats and social feeds. Activate a free Cartlink trial today and see how a mobile-ready, socially powered checkout can turn abandoned baskets into confirmed sales.
